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Definitioner
Substantiv
- A right or privilege officially granted to a person, a group of people, or a company by a government.
- An acknowledgment of a corporation's existence and ownership.
- The authorization granted by a company to sell or distribute its goods or services in a certain area.
- A business operating under such authorization, a franchisee.
- A legal exemption from jurisdiction.
- The membership of a corporation or state; citizenship.
- The right to vote at a public election.
- The district or jurisdiction to which a particular privilege extends; the limits of an immunity; hence, an asylum or sanctuary.
- (sports) The collection of organizations in the history of a sports team; the tradition of a sports team as an entity, extending beyond the contemporary organization.
- (business, marketing) The positive influence on the buying behavior of customers exerted by the reputation of a company or a brand.
- The loose collection of fictional works pertaining to a particular universe, including literary, film or television series from various sources.
- Exemption from constraint or oppression; freedom; liberty.
- (obsolete) Magnanimity; generosity; liberality; frankness; nobility.
Verb
- (transitive) To confer certain powers on; grant a franchise to; authorize.
- (transitive, rare) To set free; invest with a franchise or privilege; enfranchise.
Exempel
- Election by universal suffrage, as modified by the Constitution, is the one crowning franchise of the American people.
- McDonalds has exported its franchise.
- Churches and monasteries in Spain are franchises for criminals.
- The Whalers' home city of Hartford was one of many for the franchise.
- Once a brand has established a consumer franchise and a brand image, it takes a long time for these to decay, as the image is maintained more by people's personal familiarity with and usage of the brand than by external marketing stimuli.
- Warren Buffett teaches us that the best business to own, the one with the best long-term prospects is a franchise - one that sells a product or service that is needed or desired, has no close substitute, and yields profits that are unregulated.
- Certain other industries have no plant. Value derives entirely from brand franchise. (Consulting firms, engineering firms, and advertising agencies do not talk about the value of their franchise. Instead, they talk about "reputation".)
- the Star Wars franchise
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